Xavier Institute of Business

Saturday 28 September 2013

Consumer Lifestyles Analyst


Tracking Code
678-003
Job Description
Euromonitor International seeks a writer for a 20,000+ word report on consumer lifestyles (buying habits and trends related to consumer behaviour) in Nigeria on a contract basis.

In-country analysts writing Consumer Lifestyle (CL) reports are usually located in the country where the analysis and supplementary research is to be conducted (note: this is not essential). They are able and willing to work from home and must have access to a PC (Windows) and the Internet. A minimum commitment of 35 hours a week is necessary for this project as the report is written over a period of four weeks. Please note that analysts must write on average around 5,000 words a week in English to complete the project within the four week time frame. If you are not capable of this level of output, please do not apply.

Reporting to the project commissioner in our London office, CL analysts are expected to take ownership of all aspects of the analysis, supplementary research and writing processes. They are provided with a report template that contains detailed instructions about what is required.   
Required Skills
Essential skills for CL in-country analysts include fluent written English and fluency in the local language of the reported country. CL analysts are also required to be numerate and computer literate, with excellent writing skills. Other important requirements are a familiarity with consumer product markets within the country being written about and the ability to analyse consumer trends and behaviour.

Topics discussed in a typical CL report include the following: Top 5 Consumer Trends, Consumer Segmentation, Housing and Households, Money and Savings, Eating and Drinking habits, Grooming and Fashion, Health and Wellness, Shopping Habits, Leisure and Recreation and Getting Around.

Readers of these reports want to better understand consumers in each country in order to decide, amongst other things, whether/how they can make their products more successful. Consequently, CL analysts need to consider how the topics discussed influence consumer demand.
Required Experience
A background in economics or marketing is desirable but not essential. Successful analysts work independently, and enjoy the challenge of identifying trends based upon examination of data and know where to obtain further information to back-up their analyses when needed. As well, CL in-country analysts are well versed in the economic, business, historical and social issues that their countries face and are able to discuss those country-specific issues within the context of their analysis when necessary.
Job Location
Homebased, , Nigeria
Position Type
Temporary
Salary Type
Monthly
Job Duration
One month
Expected Start Date
ASAP


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