Job Title: Marketing Director GCSA and WACA Department: Marketing Reporting to: Managing Director GCSA and Managing Director PMIO Category: 12 (Level 4) No of positions: 01 Contract: Permanent
PURPOSE Diageo currently operates through 3rd party distributors and has limited in-market presence except through these distributors. The focus is primarily on beer, with an enormous growth opportunity in premium imported spirits. This role will be part of the GCSA Exec, as the marketing business partner and functional lead for the WACA and GCSA MDs. They will also have a functional oversight and coaching role for the Marketing Managers of WACA. The main purpose is to develop great brands and innovation strategies and ensure these are turned into positive actions leading to profitable outcomes for the business.
QUALIFICATION AND EXPERIENCE REQUIRED
Graduate, preferably business based (Marketing and Communications).
At minimum 5 years’ experience in a Marketing Manager position in FMCG environment.
Experience in communication and innovation development with a sound track record of successes will be required.
Knowledge of West and Central Africa specifically, Africa generally is an advantage.
Knowledge in sales, finance is an advantage.
Excellent communications. Both written and verbal communications need to be focused, fact based, clear and concise. Delivered in timely manner.
ACCOUNTABILITIES
As Marketing Director GCSA and WACA, you should be able to:
Lead the development of the portfolio and innovation inputs to the corporate strategy.
Define growth drivers and drive A & P investment that delivers volumes, NSV, CAAP and brand growth targets.
Coaching role in the annual planning of brands and innovation. Empowerment and inspiration of brand and support teams in driving Excellent Execution.
Competitive intelligence, performance and changes management.
Drive Diageo Policies (DMC, DABIB) and ensure full compliance with Diageo Code of Business Conduct and all legal laws
Leadership of the Consumer and Market understanding within the business.
CAPABILITIES
Leadership
Need to have the potential to establish him/herself as a well-respected coach that inspires its teams and is able to create good conditions where ideas flourish, execution impact is a focus and people feel rewarded and growing.
Strong leadership within executive team to help drive a culture and a consumer driven organization.
Positive mind set and strong influencing skills.
Functional
High level of Strategic penetration and Marketing Judgment.
Expert in generating strong consumers and customer insights that help unlock business opportunities.
Works to and sets high standards.
Edge and sense of urgency and commitment.
Facilitation skills.
APPLICATION All applications to be made through the website: www.Diageo-Careers.Com.Candidates should please load in their CV and covering letters. CLOSING DATE 28.04.14 Joseph BASSAGAL Human Resources Director
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